How To Find Competitors Of A Company

"If you know the enemy and know yourself, y'all need non fright the event of a hundred battles. If you know yourself but not the enemy, for every victory gained you lot will also suffer a defeat. If you know neither the enemy nor yourself, you volition succumb in every battle."
―Sun Tzu,The Art of War

As Lord's day Tzu said more than a thousand years agone, knowing your enemy is the key to the victory, and the same can exist applied in the online world. With Google reducing the organic presence of websites, it's becoming more and more hard for businesses to succeed in search. Every bit such, online competitor research is 1 of the about of import steps in the creation of a digital strategy. Yous need to understand your own business, but you too demand to know who else is out there and what are they doing.

Discovering your competitors tin can sometimes be challenging, because online competitors may be different from your offline competitors. However, in that location is no need to worry anymore; I accept put together a list of some of the best competitor enquiry tools that'll aid you to find your competitors online. Some of them are free, then you can try them immediately, merely I've also included some paid tools that you tin can use to get some extra insights.

1. SEM Rush

SEM Rush is a pop tool among those working in search marketing. Information technology gives you information virtually your current performance online, including traffic, ranking positions and, especially, your organic competitors. You tin see which terms your competitors are appearing for within search results and in which position, so you can compare their rankings with yours, helping yous to observe new opportunities based on what they are currently ranking for.

The great affair about SEM Rush is that it not only gives y'all information almost your organic competitors, but also virtually the paid competitors too, so you volition have more than data to get-go your enquiry. However, the information is express to the package you have purchased so the free options are express.

2. Stat

Stat is a Rank tracking tool that y'all can employ to follow your performance and your competitors in search results. You lot choose the keywords that you desire to track and, based on that set of keywords, Stat will offer you a competitive landscape with your top competitors for those keywords.

But the tool gets more interesting, with the fact that you can group your keywords using tags. For example, if you lot are a large hotel concatenation with hotels in many locations, you can filter your keywords based on those locations and see your competitive mural in each of them.

3. SpyFu

SpyFu is a swell tool to detect insights on your summit competitors in both organic and paid search.  Adding your website volition give y'all information about keywords, rankings, backlinks and your main competitors. You tin can go some of that data for free, but if y'all want to get the most out of SpyFu you will need to sign up.

However, this tool can give y'all very interesting data on how your competitors are doing with visual charts and different reports so it's definitely an option to consider.

4. Google

It may seem obvious simply 1 of the main options to discover your online competitors is Google. Use the keywords you are most interested in and take notation of who is appearing in the first positions and what are they doing. From on-folio factors to links, taking fourth dimension to investigate why the pages that are appearing for them will aid you lot to find trends that could be contributing to your competitors appearing higher in the result pages.

Additionally, you can use the "related:" search operator to find similar websites to yours. But type related: followed by your domain name and you will see a list of similar websites. Piece of cake, right?

5. Similarweb.com

Like to the "related:" search operator, this tool will permit you to see some of your website insights for costless, including your pinnacle competitors. Similar to other websites, if you pay you will take access to more than insights and more than competitors but one of the strengths of this tool is the multifariousness of insights y'all can get from it including organic, paid, social and brandish. So even when you observe your competitors you can continue excavation in similarweb.com to know more than about their marketing strategies.

half dozen. Manufacture Directories

Adept quality and healthy competitors are still a adept source of information. Try to discover a industry directory or a department in a global directory (such as Yelp, Cheque a Trade, RAR etc.)  where your business organization is featured and accept a look at the other businesses that are actualization on the same section. This tin also be a really useful manner to find local competitors considering yous can unremarkably filter by location giving you a meliorate understanding of who the other players in your sector.

Going through some of your directories should be a primal chemical element of your competitor inquiry, specially if you lot work in a very niche or local market place.

vii.Google Maps

Similar to industry directories, using Google Maps is particularly useful to find local competitors. Only attempt a local search in Maps, for example, "Marketing Agencies in [Location]". Not merely you lot will find all the competitors around y'all, but you volition have a better understanding on where you are comparison with other businesses in the same expanse and you can even observe some ideas to improve your local listing.

Practice y'all accept the star rating snippet? Do you have more or less reviews than your competitors? Are they using the 360 tour within their bounds? What kind of images do they offer?

viii. Buzzsumo

Whilst Buzzsumo won't explicitly assist y'all to find your straight competitors, it's a nifty site to find out the kind of content yous're going to be competing against. It's as well a slap-up way of discovering what type of content is performing well on social channels and the types of posts that are working well for your competitors.

Yous simply need to add the topic you are interested in and a listing of articles will appear. Y'all tin filter the results past articles, infographics, giveaways, videos or other blazon of content. You lot can also select the land, linguistic communication and flow of time, but to access some of these filters you will need a paid account.

**We spoke to Steve Rayson, Director of Buzzsumo on the Internet Marketing Podcast almost Creating Shareable Content. Mind to it below:

9. Searchmetrics

Similar to some of the other tools previously mentioned, Searchmetrics will give yous an overview of your current online presence, including some of your main competitors.

Once yous have identified your compe

titors, you can continue with your inquiry, comparing your top competitor's stats with your own, discovering the gaps in your existing strategy. Learn how they rank for sure keywords and use all the options this tool can offering you to counter your competitors strategy.

ten. Advanced Web Rankings

Simply like Stat, Advanced Web Rankings (AWR) is a tool that allows yous to follow the improvements of certain keywords, previously added past you. In add-on, AWR offers many link options with other tools like Google Analytics, Google Search Console or social media channels.

To detect your competitors, you lot but need to select the keyword you are near interested in and AWR volition give you a list of websites from the SERs. Then, you can select sure competitors to keep tracking their performance via AWR and compare their rankings with yours.

11. Meltwater

Meltwater is a nifty tool to measure your share vocalization inside your industry and it also allows you to compare your competitor's developments on social media.

By adding terms, Meltwater can help you find related resources and will testify you heat maps, keyword clouds, publishers and more. This could lead to the discovery of new competitors in your social channels and, even more interestingly, allows you to track the evolution of those competitors in the channels you are more than interested on. But that'south a story for another blog post.

And that's it. I promise you discover this guide somehow useful and allow me know in the comments if yous know of any other great competitor enquiry tool.

Withal, this is only the beginning of your competitor research process and one of the offset steps in the creation of your new strategy. Discover new opportunities, identify fresh trends, capitalise your competitive advantages and prepare to get the leader of your marketplace!

Video Summary

Video courtesy of the crawly guys over at https://invideo.io/

If you liked this post, you might also enjoy our Peak forty Content Marketing Tools guide. Y'all can download that here.

If you lot're looking for help with your competitor assay or inquiry, why not get in touch using the contact form below:

Contact The states:

Source: https://www.sitevisibility.co.uk/blog/2017/02/20/11-competitor-research-tools-to-help-you-find-your-competitors/

Posted by: acostaablee1955.blogspot.com

Share this post